Sunday 13 January 2013

Small Business Web Design - Can You Do It Yourself?

By Kelly Montagna


Your business will benefit tremendously from having a website, but how do you create a website that your customers will want to use? There will be many decisions to make as you create and upkeep your website, but first you have to decide whether you will create your own website or hire a professional to create the site for you. There are some financial perks of creating the website yourself, but the financial savings often come with big sacrifices in terms of time and other resources.

Doing It Yourself

Anyone can slap up a website of some sort on their own today. There are services that allow click-and-drag creation of websites, but most of those sites are cookie-cutter images of one another because every user is clicking and dragging the same images and design themes. You may not have to learn real web design principles this way, but you also do not create a customized website designed just for your business. What's your fast and easy website will lack is effective branding and a unique look and feel that none of your competitors can match.

If you take the time to learn how to create your own website without the click-and-drag system, you have to invest a lot of time and go through the headache of trial and error as you try to get different features and design elements to work. You also have to stay updated regarding search engine algorithms and other factors that could put your website in danger of extinction in the future. If you are not ready to invest a lot of time and do not want to wait months for your website to go live and start working for your business, you are not alone. The alternative to doing it yourself is to find a small business web design company capable of creating a customized website for your business in much less time.

Affordable Options

Professionals who made web design their profession already have the knowledge required to create attractive professional websites that are easy to navigate and that are set-up for organic search engine optimization. It may take you months or years to accumulate the knowledge that these professionals already have, and then you would be outdated on many topics and would have to keep learning to catch up to the times.

Why waste that much time when you can find affordable custom web design services catering to the needs of small business owners. These professionals have the knowledge to put up an effective, professional website for your company, and they understand that most small businesses operate on tight budgets. Think of the amount of time you will save by hiring a professional, and then ask yourself if your time is worth more than what the designer will charge.

Your professional web designer will also be a go-to source of expertise in the future when you come up against a technical glitch or decide your website needs a fresh look. Technical issues are a fact of life when you own a website, and you will want a fresh look for your website at some point.

You do want to make sure you are hiring a professional, trustworthy web design service with proven successes in the market. Ask for samples of previous work and make sure you trust your chosen service provider before you pay for a website. A good web designer will create a fully-functional, professional website with a high quality navigation system for a reasonable price. Reasonable prices are not the same as deceptively low prices, so make sure you go for reasonable.




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