When innovators speak about thinking creatively, they mean picking out creative methods to solve problems - new ways to look at things. Just how do they do it? How can you do it too? We first have to ask what are the "box" is. Then we can look at just how to get outside it.
The "box" would be the normal means of doing things considering things. It's the assumptions that just about everyone involved is making. The easiest method to start thinking as is also then, is always to identify and challenge every one of the assumptions that make up thinking inside the box.
One of the main liquor brands was faltering years back, and they couldn't seem to boost their sales. Promotions, decreasing the price, getting better shelf placement - these were the "in the box" solutions. Then someone challenged the assumptions, by asking "What if we stopped the promotions and simply raised the cost?"
The price was raised as an experiment, and purchasers soon doubled. Actually, some types of liquor are purchased quite often as gifts. Buyers don't are interested the most expensive one, but they also don't want to seem cheap, so they won't buy items that don't cost enough. Imagine what are the results to your profit margins once you improve the price and double sales. That's the power of thinking not in the box.
Methods for getting Outside The Box
Challenging assumptions is a powerful creative solving problems technique. The difficult part is to identify the assumptions. If you are designing a brand new motorcycle, write down assumptions like "speed matters," "it needs to run on gas" and "it needs two wheels," not as you expect to prove these wrong, but because challenging it may lead to creative possibilities. Maybe the time has come with an electric three-wheeled motorcycle.
A different way to get to creative solutions is always to "assume the absurd." This is either fun or annoying, for a way open-minded you can be. All you could do is start making absurd assumptions, then finding methods to make sense of them. The easiest way to do it is by asking "what if."
Imagine if a carpet cleaning business was best with half as numerous customers? It appears absurd, but work with it. Hmm...less stressful, perhaps. More profitable if each customer was worth 3 times as much. Is that possible? Commercial jobs that entail large easy-to-clean spaces (theaters, offices, convention halls) earn more income in a day than houses, with fewer headaches. Concentrating on getting those accounts is most likely the most profitable approach to take - not absurd.
An additional way to more innovative ideas would be to literally do your notions out of the box. Get out of the house or perhaps the office. Look around at how others are doing things. On busses in Ecuador, salesmen put a product into everyones hands and allow them to hold it while they do a sales hype. Then you have to provide back "your" product or shell out the dough. It is very effective. How may you use the principle inside your business?
The "box" would be the normal means of doing things considering things. It's the assumptions that just about everyone involved is making. The easiest method to start thinking as is also then, is always to identify and challenge every one of the assumptions that make up thinking inside the box.
One of the main liquor brands was faltering years back, and they couldn't seem to boost their sales. Promotions, decreasing the price, getting better shelf placement - these were the "in the box" solutions. Then someone challenged the assumptions, by asking "What if we stopped the promotions and simply raised the cost?"
The price was raised as an experiment, and purchasers soon doubled. Actually, some types of liquor are purchased quite often as gifts. Buyers don't are interested the most expensive one, but they also don't want to seem cheap, so they won't buy items that don't cost enough. Imagine what are the results to your profit margins once you improve the price and double sales. That's the power of thinking not in the box.
Methods for getting Outside The Box
Challenging assumptions is a powerful creative solving problems technique. The difficult part is to identify the assumptions. If you are designing a brand new motorcycle, write down assumptions like "speed matters," "it needs to run on gas" and "it needs two wheels," not as you expect to prove these wrong, but because challenging it may lead to creative possibilities. Maybe the time has come with an electric three-wheeled motorcycle.
A different way to get to creative solutions is always to "assume the absurd." This is either fun or annoying, for a way open-minded you can be. All you could do is start making absurd assumptions, then finding methods to make sense of them. The easiest way to do it is by asking "what if."
Imagine if a carpet cleaning business was best with half as numerous customers? It appears absurd, but work with it. Hmm...less stressful, perhaps. More profitable if each customer was worth 3 times as much. Is that possible? Commercial jobs that entail large easy-to-clean spaces (theaters, offices, convention halls) earn more income in a day than houses, with fewer headaches. Concentrating on getting those accounts is most likely the most profitable approach to take - not absurd.
An additional way to more innovative ideas would be to literally do your notions out of the box. Get out of the house or perhaps the office. Look around at how others are doing things. On busses in Ecuador, salesmen put a product into everyones hands and allow them to hold it while they do a sales hype. Then you have to provide back "your" product or shell out the dough. It is very effective. How may you use the principle inside your business?
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