Wednesday 15 October 2014

Long Island SEO & The Impact Of Bendgate For Apple

By Robert Sutter


Products have varying levels of quality and it's clear that the lower end of the spectrum will be focused on. No one wants to spend money on shoddy items, which has been especially true for those who are intrigued by mobile devices. Shortly after the iPhone 6 was released, a hashtag by the name of #BendGate made its rounds on Twitter and social media in general. To say that this is a story for Long Island SEO to take notice of would be an understatement.

When the iPhone 6 released just recently, there was a tremendous amount of excitement surrounding the newcomer to the mobile front. However, concerns were raised once it was found out that the device could actually bend, which it shouldn't, in the pockets of customers. Not only is this unfortunate for consumers but it does not look good on Apple. A story like this shouldn't be associated with a company that, for so long, has been known for its mobile devices but it seems to be the case here.

As a result of the defects in question, traction was given to a particular hashtag: #BendGate. KTLA5 posted an article on the matter, saying that a total of nine iPhone 6 and iPhone 6 Plus devices have been displayed with this bending problem in place. Of course, one can argue that this isn't much of a problem with over 10 million devices being sold during the course of a single weekend. It's a strong accolade, to say the least, but articles like these have brought light to the questionable workmanship associated with these mobile devices.

Social media has been able to see an increase in posts embedded with the #BendGate hashtag; this has been especially popular for Twitter. The Internet is, without question, one of the best platforms for discussion and firms such as fishbat will not disagree. Not only can discussion be made about the most beloved products but it can also come to light when it comes to products which haven't measured up to expectations. Is this a story that will impact Apple in the long term? Those in Long Island SEO may deem such a claim unlikely.

When it comes to the most popular companies associated with the technological world, room at the top must be saved for Apple. With so many different phones and mobile devices which have come from Apple, the company's reputation is only going to remain strong. Even still, the power of social media must be noted, especially with the hashtag #BendGate brought into effect. It's a tool that no company should overlook, especially those responsible for the construction of premium products.




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