Ads serve a purpose - to create awareness for brands and their products - but this doesn't mean that all of them are effective. As a matter of fact, many of them can hinder the user experience, which doesn't exactly help business. App design should have a focus on ad incorporation as well. With the help of mobile app developers, here are some of the most important details of app-centric ads that you would be wise to take into account.
The first thing to know about ad implementation, as it relates to apps, is that it's ideal if they aren't very visible at all. The reason for this is that most people can pick up on ads right away, as if they have sonars that can detect such things in a hurry. Of course, many designers might not be able to get away with leaving apps out of the equation, which is understandable. If it can be done, though, an absence of ads is better for the general user experience.
Another thing to know about ads in apps is that they should be, to some degree, relevant to those using the programs. For instance, someone might be using an app in order to purchase groceries. Wouldn't it make sense, then, to have an ad show up to tell shoppers about deals on produce? After all, such an ad should be relevant in this scenario. This is just one of the many examples that a mobile app developer can account for.
Finally, make sure that your ads do not interfere with the overall experience. One of the reasons why companies like Lounge Lizard have been so successful is that they know that ads that cut off someone's experience tend to be looked at without much favor. As a matter of fact, one said ad goes away, they tend to not like the program as much as they did before. If you'd like to include ads, include them before the app loads or just before the user closes it.
Ad-centric apps can be done well, as you can clearly see, provided the right methods are set in place. Whether we like it or not, apps are always going to be part of media. However, they can be incorporated in such ways that they don't hamper the experience. As a matter of fact, they can prove to be useful, helping others save money in the process. The more that you know about ads, in this sense, the better you'll be as a developer.
The first thing to know about ad implementation, as it relates to apps, is that it's ideal if they aren't very visible at all. The reason for this is that most people can pick up on ads right away, as if they have sonars that can detect such things in a hurry. Of course, many designers might not be able to get away with leaving apps out of the equation, which is understandable. If it can be done, though, an absence of ads is better for the general user experience.
Another thing to know about ads in apps is that they should be, to some degree, relevant to those using the programs. For instance, someone might be using an app in order to purchase groceries. Wouldn't it make sense, then, to have an ad show up to tell shoppers about deals on produce? After all, such an ad should be relevant in this scenario. This is just one of the many examples that a mobile app developer can account for.
Finally, make sure that your ads do not interfere with the overall experience. One of the reasons why companies like Lounge Lizard have been so successful is that they know that ads that cut off someone's experience tend to be looked at without much favor. As a matter of fact, one said ad goes away, they tend to not like the program as much as they did before. If you'd like to include ads, include them before the app loads or just before the user closes it.
Ad-centric apps can be done well, as you can clearly see, provided the right methods are set in place. Whether we like it or not, apps are always going to be part of media. However, they can be incorporated in such ways that they don't hamper the experience. As a matter of fact, they can prove to be useful, helping others save money in the process. The more that you know about ads, in this sense, the better you'll be as a developer.
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